The reason why posts/ pictures/ videos go viral is usually down to three things; humour, inspiration or aesthetics. When you bring this into context with salons, you need to question ‘what draws salon clients in?’, ‘what is the reason behind their visit?’ Whether your salon be hair, beauty, fitness or clinic, your clients have somewhere been given inspiration to endure a new creative haircut, beautiful makeover or voluptuous new lips. The key to making your business successful on social media is to become that inspiration, that go to top- tipper. Here are a few simple things you can try to become a social media EXPERT...
1. Assign a ‘Vlogger and Blogger’ to your salon website and social media. Video blogging has become all the rage since people have realised they can share tips and advice all online. It is the perfect way to be ‘in the know’ about all the latest trends in makeup, hair styles, tanning and so on. This takes time so make sure you allow ‘the chosen one’ at least an hour a day to reply to posts, update new pictures, chat with clients and partake in good PR for your salon. Time and consistency are essential with social media and online so make sure you are inputting 100% and you will reap the benefits.
2. Use your Facebook cover photo as a place to show latest treatment discounts, promotions and offers. Most people think this should have the same consistent image which is not necessarily true, especially if you are newly established. Remember this is the first thing your current and potential clients will see when they land on your page and there is an enhanced call to action when clients see discounted promotions compared to when they see an image of a massage in action.
3. List your service fields clearly on Facebook. Your salon might specify tanning, beauty and nails but what kind of beauty? Do you do waxing, eyebrow tints, spray tanning or sunbeds? This could cost you a sale by not being specific enough because some customers will not call up to find out what you specialise in. Make it to the point and clear.
4. Keep up to date with what is going on in your city. Whether there is a big bank holiday event, prom at the local high school or a nationally celebrated day, tailor it to your
5. Take a picture of your favourite client achievement of the day or week after you have completed your service and put it on Facebook. Always make sure this is okay with your client first but if people see a beautiful new hairdo or some alternative nail art then they are more susceptible to use it as inspiration!
6. Follow celeb trends! Why not try posting a picture of a celebrity’s new style or smooth face or lovely nails. Tell your clients how achieve this today at your salon with available appointments attached. Imagery instigates urgency so encourage that inner spontaneity.
7. People who love the beauty industry usually really appreciate ‘hints and tips’. So use your social media expert to get posting new ideas online, to your blog and social media. Even if it’s a quick ‘French Plait- HOW TO GUIDE’. This stimulates a sense of gratefulness which stems to curiosity which can then stem onto footfall.
8. Post your unique drawings, ideas, photographs or props as originality on Social media. If you don’t want to show things to competitors in your nearby area then why not post pictures of your salon instead. Show your new props or treatments you have purchased or provide because believe it or not, clients will be interested to see what you have that’s ever-evolving.
9. Never be negative or judgemental about certain hair, nail, cosmetic (you get the picture) looks. They might not be to your acquired taste, however you might have that handful of clients who once thought you were AMAZING but now won’t go to you because you inadvertently called a replica of their new do ‘whack’. Seeya.
10. Speculate posts carefully before posting. Is every bit of information essential? Clients will read but only if they want to. Encourage a read and keep that engagement by stimulating quickly and ensuring the passage is short and to the point. This is not only more likely to generate reads but will stick in the consumers mind more so.
11. Don’t be afraid to engage and be social! Comment on things instead of just liking. Engage and show that you see what your clients are seeking. Personal services tend to warm potential clients more so.
12. Save your best content for the correct time and day. When you measure marketing properly, you should be able to calculate peak points of the day and therefore, pits.
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